BSkyB, a company that is 39 percent owned by Rupert Murdoch's News Corp, has surpassed the 2 million sales mark in the UK for its Sky+ PVR which puts the company ahead of its own personal target.In fact it is Sky+ which is really making PVRs well known in the UK. While in the US many people refer to recording a show on a PVR as "TiVo-ing" a show, in the UK many people say "I Sky Plussed it".
Although the news saw a slight rise in BSkyB's share price, it has now dropped back down a little at £5.25 pence a share.
