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Showtime, ExtendMedia latest to abuse "first" in a press release


ShowtimeI'm starting to get sick of companies insisting they have the "first" service to do X, Y, or Z. Sure, you may be the first to announce a service that's designed to work with Windows Vista, and Intel's Viiv platform, but it doesn't mean other services won't also work.

Case in point, Showtime and ExtendMedia plan to showcase a new download to own video service at CES. Users will be able to purchase Showtime programming including Weeds, The L Word, and Sleeper Cell. You can watch them on a PC or copy them to a portable media player. So far so good.

But then they have to call it the "world's first video download-to-own service on Microsft's Windows Vista." All that really means is the service will probably launch sometime after Vista does. There's no information in the release about Mac or Windows XP compatibility, but I'm willing to wager you'll be able to download movies just fine (with XP anyway).


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