In one of those re-branding exercises which happened here in the UK to products like Snickers (previously Marathon) and Starburst (previously Opal Fruits), BSkyB has renamed its broadband video download service to Sky Anytime (previously Sky by Broadband).We reviewed the service here a while ago on PVR Wire, and I have to be honest in telling you that I haven't used it since, so a change in name isn't likely to encourage me to delve back in and start downloading DRM-crippled movies or sports events.
Sure, it's an interesting move to drop the limiting label of 'broadband' in favour of something more generic, but what it really needs is less restrictions on its use -- and more importantly, the ability to connect the video-out from my PC graphics card directly to my Sky box, in order to be able to watch the downloads on my TV, or save them off for later consumption.
As it stands, I can't even output the Sky Anytime content from my PC directly to my telly in the way I can with any other non-Sky video download, all because of Rupert Murdoch and Microsoft's effortless ways of persuading people to hate their products.
